Coats Automotive

2016

A supplier of automotive thread, Coats’ marketing efforts had fallen flat within the luxury European automotive market. Working under a tight timeline and budget, we created a series of videos, a targeted email and social campaign, and educational microsite to reintroduce the brand and drive new leads. Originally intended to run for six weeks , this B2B campaign was so successful that the client extended it to run for a full year.

My Role: CD, Designer 
Agency: Wray Ward
Team: Scott Ellmaker, Aaron Putnam, Justin Smith, John Roberts, Justin Holt, John Manning, Laura Tice, Brad Hood