HCSC
The largest customer-owned health insurer in the United States enlisted Bounteous to launch their new brand identity across their digital channels. Our small design team brought to life a new digital platform and a robust digital design system in just over two months.
Scope
Brand Launch
B2C Website
Design System
Brand Launch
B2C Website
Design System
Agency
Bounteous / 2024
Bounteous / 2024
Client
BlueCross BlueShield
BlueCross BlueShield
Role
GCD, Design Lead
GCD, Design Lead
︎
Josh Ashton
Design + Direction
RVA based design director working at the intersection of digital product and brand. Nearly twenty years of experience creating products, experiences and campaigns for ambitious companies. Currently at Bounteous, leading design for several key accounts with a focus on craft and innovation.
Design + Direction
RVA based design director working at the intersection of digital product and brand. Nearly twenty years of experience creating products, experiences and campaigns for ambitious companies. Currently at Bounteous, leading design for several key accounts with a focus on craft and innovation.
Selected Projects 2020—25
- Coca-Cola / Digital Design System
- Coca-Cola / Event Branding
- HCSC / Digital Brand Launch
- JP Morgan / Digital Design System
- KIND Snacks / D2C Ecommerce
- BISSELL / Digital Transformation
- HGV / Integrated Campaign
- Ocean Spray / D2C Future Vision
- Fannie Mae / Integrated Campaign
- The Masters / Digital Product Design
- Applebees / D2C Future Vision
- Athena Health / Digital Transformation
© JA-25
Portfolio available by request