Josh Ashton is a multi-discplinary designer based in Virginia. Nearly 20 years of agency experience working on everything from D2C to B2B. Currently at Bounteous, leading cross-disciplinary design teams to create digital products, content and experiences. 
Josh Ashton is a multi-discplinary designer based in Virginia. Nearly 20 years of agency experience working on everything from D2C to B2B. Currently at Bounteous, leading cross-disciplinary design teams to create digital products, content and experiences.



HCSC

The largest customer-owned health insurer in the United States enlisted Bounteous to launch their new brand identity across their digital channels. Our small design team brought to life a new digital platform and a robust digital design system in just over two months.



Scope
Brand Launch
B2C Website 
Design System
Agency
Bounteous / 2024
Client
BlueCross BlueShield
Role
GCD, Design Lead
Focus

Digital Product 
Brand Expression
Design Systems 
Team Leadership
Art Direction


Experience

Sr. Director, Design
Bounteous
2025—

Group Creative Director
Bounteous
2021—25

ACD/Design Director
AKQA
2019—21

Digital Creative Director
Wray Ward
2014—19

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Brands

Ace Hardware
Athena Health
Benjamin Moore
Blue Cross Blue Shield
Bojangles
Cessna
Coca-Cola
Delta Airlines
Forbes
JP Morgan
KIND Snacks
KKR 
Lockheed Martin
The Masters
Moen
NASCAR
Nike
Optum Healthcare
Proofpoint
Snyder’s-Lance
Sunbrella
VELUX 


Recognition

AAF Addy Awards
AIGA
AdWeek
Awwwards
Behance
Communication Arts
Communicator Awards
Creativity Online
CSS Design Awards
The FWA
Graphic Design USA
Marcom Awards
The One Show
PRSA Summit Awards
W3 Awards
Web Awards
The Webby Awards