Sunbrella: Uncharted Waters
2016
Completely rethinking how to capture the exceptional performance of Sunbrella for marine audiences, our team negotiated with US Sailing to make Sunbrella Marine the presenting sponsor of the World Sailing Cup and 2016 Summer Olympics. To capitalize on this opportunity, we created Uncharted Waters — an immersive digital and video experience that offered a behind-the-scenes look at 11 sailors competing at the highest level of their sport. We handled all of this work in-house at Wray Ward, from filming on-location to writing code.
My Role: Creative Director
Agency: Wray Ward
Team: Will Jardine, David Adams, Aaron Putnam, Justin Smith, John Roberts, Griffin Glaze, Brandon Schar, Scott Ellmaker, Jennifer Vorhees, Jennifer Appleby, Lewis Dameron
My Role: Creative Director
Agency: Wray Ward
Team: Will Jardine, David Adams, Aaron Putnam, Justin Smith, John Roberts, Griffin Glaze, Brandon Schar, Scott Ellmaker, Jennifer Vorhees, Jennifer Appleby, Lewis Dameron
