VELUX Skylights ︎︎︎

Having increased consumer awareness about skylights, VELUX wanted to reach consumers who were considering skylights for their homes and address their most frequently asked questions. To address consumer questions, VELUX tasked Wray Ward with creating WhySkylights.com, a consumer-focused site that would allow users to quickly and easily find the information they needed as they researched skylights. This experience outperformed their corporate website in every aspect, and six months after launch VELUX decided to fully utilize WhySkylights.com for all consumer touchpoints.