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<channel>
	<title>Josh Ashton / Design Director</title>
	<link>https://joshashton.work</link>
	<description>Josh Ashton / Design Director</description>
	<pubDate>Wed, 19 Aug 2026 13:06:40 +0000</pubDate>
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	<item>
		<title>Index</title>
				
		<link>https://joshashton.work/Index-1</link>

		<pubDate>Tue, 18 Aug 2026 11:28:03 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

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		<description>

	Design leadership at the intersection of digital product and brand.
	Selected Work&#38;nbsp;2016—26
︎︎︎




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	<item>
		<title>Details</title>
				
		<link>https://joshashton.work/Details</link>

		<pubDate>Wed, 27 May 2026 11:41:53 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/Details</guid>

		<description>
	Josh Ashton
Design &#38;amp; DirectionLinkedInEmail



	Currently
GCD, Design
@Bounteous

	Previously
AKQAWray WardValtech/Union
BFG Interactive

Summit Projects



	FocusDigital ProductBrand ExpressionDesign Systems
	Concept &#38;amp; VisionTeam LeadershipArt Direction


	Brands
Coca-ColaDelta AirlinesJP MorganKIND SnacksThe MastersMoenNASCARNike


	
RecognitionAAF&#38;nbsp;


Awwwards
Communication Arts&#38;nbsp;
The FWAThe One Show 
W3 Awards
The Webby Awards




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	<item>
		<title>Information</title>
				
		<link>https://joshashton.work/Information-1</link>

		<pubDate>Mon, 30 Jun 2025 11:41:53 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/Information-1</guid>

		<description>
	About


	Hello. I’m a multi-disciplinary designer based in Richmond, VA. I’ve spent my entire twenty year career on the agency side, working on everything from D2C to B2B. I believe in a fluid process, small teams and hands-on design leadership. I’m currently at Bounteous, leading creative for several key accounts and new biz opportunities with a focus on digital transformation and innovation.&#38;nbsp;
Craft is still everything.&#38;nbsp;


	

	

	Focus


	Digital Product
Brand Expression
Design Systems
	Concept &#38;amp; Vision
Team Leadership
Art Direction

	Experience


	Group Creative DirectorBounteous2021—Associate Creative DirectorAKQA2019—21Digital Creative DirectorWray Ward2014—19


	Associate Creative Director
BFG Interactive
2012—13
Design Director
UNION/Valtech
2011—12
Senior Designer&#38;nbsp;
Summit Projects&#38;nbsp;
2010—11


	

	Brands


	Ace HardwareAthena HealthBenjamin MooreBlue Cross Blue ShieldBojanglesCessnaCoca-ColaDelta Airlines
Far bankForbesJP Morgan ChaseKIND Snacks
	KKR
Lockheed MartinThe MastersMoenNASCARNikeOptum HealthcareProofpointSnyder’s-LanceSunbrella
TevaVELUX

	Recognition


	AAF Addy AwardsAIGAAdWeekAwwwardsBehanceCommunication ArtsCommunicator AwardsCreativity OnlineCSS Design Awards
	The FWA
Graphic Design USAMarcom AwardsThe One ShowPRSA Summit AwardsW3 AwardsWeb AwardsThe Webby Awards




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	<item>
		<title>Selected Work</title>
				
		<link>https://joshashton.work/Selected-Work</link>

		<pubDate>Fri, 16 Jan 2026 20:51:39 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/Selected-Work</guid>

		<description>
	


	Selected Work
	2020—25&#38;nbsp;
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	<item>
		<title>Coca-Cola</title>
				
		<link>https://joshashton.work/Coca-Cola</link>

		<pubDate>Sat, 28 Jan 2023 13:45:52 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/Coca-Cola</guid>

		<description>


	Coca-Cola

	2019—20

	At AKQA, I served as the creative lead for our Coca-Cola account. My team worked on several major initiatives including an overhaul of Coke’s Freestyle app, a homepage redesign for their D2C commerce experience, a new global navigation system and the branding of Coca-Cola’s first ever Consumer Experience Summit.
My Role: Associate Creative Director
Agency: AKQA
Team: Tyler Berry, Jaedon Lee, Shaun Hines, Thad Goad

	

	
&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9f59a2c61392d41d8004e681ffcce6bbce263da77b5875aa585022f9dbe72020/Coke-cover.png" data-mid="166538464" border="0"  src="https://freight.cargo.site/w/1000/i/9f59a2c61392d41d8004e681ffcce6bbce263da77b5875aa585022f9dbe72020/Coke-cover.png" /&#62;
&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/454ecd86d2cac3e99ec313be7f2dd5f6fac2bff0c6f62a082bb6414861f3deb1/Coke-4.png" data-mid="166538460" border="0"  src="https://freight.cargo.site/w/1000/i/454ecd86d2cac3e99ec313be7f2dd5f6fac2bff0c6f62a082bb6414861f3deb1/Coke-4.png" /&#62;
&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/df5bc5d0b60a34fe0732aeb0b0ecb44576258cad46577e039b66dafb8794b8a1/Coke-1.png" data-mid="166538457" border="0"  src="https://freight.cargo.site/w/1000/i/df5bc5d0b60a34fe0732aeb0b0ecb44576258cad46577e039b66dafb8794b8a1/Coke-1.png" /&#62;
&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/96c9d5a8b4b491ca4e93ac55ede625fba8ee5190bf10d2bdf209aef0f7e3dfe3/Coke-2.png" data-mid="166538458" border="0"  src="https://freight.cargo.site/w/1000/i/96c9d5a8b4b491ca4e93ac55ede625fba8ee5190bf10d2bdf209aef0f7e3dfe3/Coke-2.png" /&#62;
&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5f6fdf415c9a950fde20f98b363f4f6f58b6845fec5c94cff0f076214509b61d/Coke-3.png" data-mid="166538459" border="0"  src="https://freight.cargo.site/w/1000/i/5f6fdf415c9a950fde20f98b363f4f6f58b6845fec5c94cff0f076214509b61d/Coke-3.png" /&#62;
&#60;img width="2367" height="1381" width_o="2367" height_o="1381" data-src="https://freight.cargo.site/t/original/i/9e8391ccb808396074684918c78f3487801546b8a3f3c4c442c12bfddbeb732b/coke-reward.png" data-mid="226406934" border="0"  src="https://freight.cargo.site/w/1000/i/9e8391ccb808396074684918c78f3487801546b8a3f3c4c442c12bfddbeb732b/coke-reward.png" /&#62;
&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3848831a0ebf01b3d6789d7e9f36aa29273f6d1af5ae0e3ed3cb9c670f048247/Coke-6.png" data-mid="166615077" border="0"  src="https://freight.cargo.site/w/1000/i/3848831a0ebf01b3d6789d7e9f36aa29273f6d1af5ae0e3ed3cb9c670f048247/Coke-6.png" /&#62;


	


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		<title>HCSC</title>
				
		<link>https://joshashton.work/HCSC</link>

		<pubDate>Wed, 28 Jun 2023 16:20:42 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/HCSC</guid>

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	HCSC
	










2024

	Health Care Service Corporation is the largest customer-owned health insurer in the United States. They enlisted Bounteous to launch their new brand identity across their digital channels. Our small design team brought to life a new digital platform and a robust digital design system in just over two months. My Role: GCD, Design LeadAgency: Bounteous
Partner: Design Bridge &#38;amp; Partners (Brand Identity)
Team: Kimmy Vujovich, Mehzabeen Malik, Harvey Wilkins, Patrick Walsh


	

&#60;img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/868da0ba2a82d8e5b913e13decadf84d0ddc0f441bd5f2f6c02378e3075f8f48/HCSC-6.png" data-mid="219977065" border="0"  src="https://freight.cargo.site/w/1000/i/868da0ba2a82d8e5b913e13decadf84d0ddc0f441bd5f2f6c02378e3075f8f48/HCSC-6.png" /&#62;
&#60;img width="2698" height="1574" width_o="2698" height_o="1574" data-src="https://freight.cargo.site/t/original/i/fffa931d4fa331fed0687d09bc43840d2f982de47ae6df7782ffb21a1f84bfa1/HCSC-2.png" data-mid="219977075" border="0"  src="https://freight.cargo.site/w/1000/i/fffa931d4fa331fed0687d09bc43840d2f982de47ae6df7782ffb21a1f84bfa1/HCSC-2.png" /&#62;
&#60;img width="2400" height="1400" width_o="2400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/9f228e324ff6a9090f520ae23e8c566e04d9ea9e223f0e16299923bd4bf58d31/HCSC-5.png" data-mid="219977106" border="0"  src="https://freight.cargo.site/w/1000/i/9f228e324ff6a9090f520ae23e8c566e04d9ea9e223f0e16299923bd4bf58d31/HCSC-5.png" /&#62;
&#60;img width="4120" height="2318" width_o="4120" height_o="2318" data-src="https://freight.cargo.site/t/original/i/5c0e942aa5674895cc9117f88d496f0c8cd37fb7b357e6cd3df3c898b5d35385/HCSC-XD-3.png" data-mid="219977100" border="0"  src="https://freight.cargo.site/w/1000/i/5c0e942aa5674895cc9117f88d496f0c8cd37fb7b357e6cd3df3c898b5d35385/HCSC-XD-3.png" /&#62;
&#60;img width="4120" height="2318" width_o="4120" height_o="2318" data-src="https://freight.cargo.site/t/original/i/acab0c53e512f05fd033dbd80e0bea7c1517e91a63f1250bde1fe0b0eb025cef/HCSC-XD-5.png" data-mid="219977676" border="0"  src="https://freight.cargo.site/w/1000/i/acab0c53e512f05fd033dbd80e0bea7c1517e91a63f1250bde1fe0b0eb025cef/HCSC-XD-5.png" /&#62;
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		<title>KIND Snacks</title>
				
		<link>https://joshashton.work/KIND-Snacks-2</link>

		<pubDate>Fri, 18 Oct 2024 20:53:43 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/KIND-Snacks-2</guid>

		<description>


	KIND Snacks
	2022—23
	










Re-design of KIND Snacks’ D2C commerce website under an aggressive eight-week timeline that overlapped the winter holidays. In addition to improving the overall user experience, our goal was to elevate the brand and bring the KIND story to life. A roller coaster project, but I’m proud of what we accomplished with a small, senior team and a highly collaborative client.
My Role: GCD, Design Lead
Agency: Bounteous
Team: Carley Jackson, Rhi Merchant, Ciara de los Reyes, Bumper Carroll


	

	
&#60;img width="2840" height="1877" width_o="2840" height_o="1877" data-src="https://freight.cargo.site/t/original/i/d76596ff1ddbfc4abb8175d46554c280fe864e026cfdd40f98a806756e1427d7/KIND-2.jpg" data-mid="219977042" border="0"  src="https://freight.cargo.site/w/1000/i/d76596ff1ddbfc4abb8175d46554c280fe864e026cfdd40f98a806756e1427d7/KIND-2.jpg" /&#62;
&#60;img width="2300" height="1520" width_o="2300" height_o="1520" data-src="https://freight.cargo.site/t/original/i/2d852638544a9c3968a862628d068445e4427241260dbf72b94b5ad3c454d1d6/KIND-1.jpg" data-mid="219977041" border="0"  src="https://freight.cargo.site/w/1000/i/2d852638544a9c3968a862628d068445e4427241260dbf72b94b5ad3c454d1d6/KIND-1.jpg" /&#62;
&#60;img width="3890" height="2570" width_o="3890" height_o="2570" data-src="https://freight.cargo.site/t/original/i/1aeffdd69be3c7f04ed0a03d5e8a3c464a5c805997089f2f58d851a89c933db1/KIND-3.jpg" data-mid="220280537" border="0"  src="https://freight.cargo.site/w/1000/i/1aeffdd69be3c7f04ed0a03d5e8a3c464a5c805997089f2f58d851a89c933db1/KIND-3.jpg" /&#62;
&#60;img width="3241" height="2142" width_o="3241" height_o="2142" data-src="https://freight.cargo.site/t/original/i/1bfc3af6202272a7aa4cf9e67cbb8972869db6ab12bef928e6897e904c7f6014/KIND-4.jpg" data-mid="219977043" border="0"  src="https://freight.cargo.site/w/1000/i/1bfc3af6202272a7aa4cf9e67cbb8972869db6ab12bef928e6897e904c7f6014/KIND-4.jpg" /&#62;
&#60;img width="2300" height="1520" width_o="2300" height_o="1520" data-src="https://freight.cargo.site/t/original/i/f948731f7376647183793b5b52224803169905ead24c1370942b2e4ab698ce47/KIND-21.jpg" data-mid="222869352" border="0"  src="https://freight.cargo.site/w/1000/i/f948731f7376647183793b5b52224803169905ead24c1370942b2e4ab698ce47/KIND-21.jpg" /&#62;
&#60;img width="4016" height="2620" width_o="4016" height_o="2620" data-src="https://freight.cargo.site/t/original/i/8864e22af970f33b77569e899967ac06ddd251cfdcb05d4e7a28da6f6cc3722b/KIND-9.jpg" data-mid="219977027" border="0"  src="https://freight.cargo.site/w/1000/i/8864e22af970f33b77569e899967ac06ddd251cfdcb05d4e7a28da6f6cc3722b/KIND-9.jpg" /&#62;
&#60;img width="2300" height="1520" width_o="2300" height_o="1520" data-src="https://freight.cargo.site/t/original/i/0e44196d82a12c7fa7615f303fa898e539473caa5c160cdfc57281351ed863c2/KIND-8.jpg" data-mid="219977047" border="0"  src="https://freight.cargo.site/w/1000/i/0e44196d82a12c7fa7615f303fa898e539473caa5c160cdfc57281351ed863c2/KIND-8.jpg" /&#62;
&#60;img width="2300" height="1520" width_o="2300" height_o="1520" data-src="https://freight.cargo.site/t/original/i/91d94bc854050e3f1a9a030f73125528580ec3e8e7362515a8abfeb95922941e/KIND-5.jpg" data-mid="219977044" border="0"  src="https://freight.cargo.site/w/1000/i/91d94bc854050e3f1a9a030f73125528580ec3e8e7362515a8abfeb95922941e/KIND-5.jpg" /&#62;


	

	
	
	
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	<item>
		<title>Jamco</title>
				
		<link>https://joshashton.work/Jamco</link>

		<pubDate>Wed, 19 Aug 2026 13:06:40 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/Jamco</guid>

		<description>


	Jamco Interiors

	2026

	Brand and website launch for Jamco Interiors, a leading manufacturer of premium airline interiors and whole cabin solutions. My team partnered closely with Proto to translate the new brand identity into a digital experience within a very aggressive timeline.&#38;nbsp;

My Role: GCD, Design
Agency: Bounteous
Partner: Proto (Brand Identity)
Team: Tess Wright, Lauren Harpst, Barry Hite, Grant Kirby

	

	
&#60;img width="2600" height="3530" width_o="2600" height_o="3530" data-src="https://freight.cargo.site/t/original/i/5dd4d5a65186d4890e00902dfb20900ebfbc2cdbcaa32052a10027ca02b3ce5a/Jamco-1.jpg" data-mid="251590481" border="0"  src="https://freight.cargo.site/w/1000/i/5dd4d5a65186d4890e00902dfb20900ebfbc2cdbcaa32052a10027ca02b3ce5a/Jamco-1.jpg" /&#62;
&#60;img width="4120" height="2318" width_o="4120" height_o="2318" data-src="https://freight.cargo.site/t/original/i/e688b251a56eec25f9bc2b37b7e4165db6f34e72bcf01b63367056ba8d574eb7/Jamco-3.png" data-mid="251590479" border="0"  src="https://freight.cargo.site/w/1000/i/e688b251a56eec25f9bc2b37b7e4165db6f34e72bcf01b63367056ba8d574eb7/Jamco-3.png" /&#62;
&#60;img width="2600" height="3400" width_o="2600" height_o="3400" data-src="https://freight.cargo.site/t/original/i/e66853b23660dc906b1845b9ff3b7aea9b6e5a4019c92a5cea3e905cfbac92d2/Jamco-6.jpg" data-mid="251662986" border="0"  src="https://freight.cargo.site/w/1000/i/e66853b23660dc906b1845b9ff3b7aea9b6e5a4019c92a5cea3e905cfbac92d2/Jamco-6.jpg" /&#62;
&#60;img width="2144" height="1447" width_o="2144" height_o="1447" data-src="https://freight.cargo.site/t/original/i/3c9b7bf077016d1fbb9bfa6775ab19a87cc10982b553b0117de82270eba195eb/Jamco-5.jpg" data-mid="251663134" border="0"  src="https://freight.cargo.site/w/1000/i/3c9b7bf077016d1fbb9bfa6775ab19a87cc10982b553b0117de82270eba195eb/Jamco-5.jpg" /&#62;
&#60;img width="2600" height="3400" width_o="2600" height_o="3400" data-src="https://freight.cargo.site/t/original/i/2a7df26b0fde4c01597a60184d29a1de58f753deb4c5e5d6ee98f62a7bf82abf/Jamco-7.jpg" data-mid="251662987" border="0"  src="https://freight.cargo.site/w/1000/i/2a7df26b0fde4c01597a60184d29a1de58f753deb4c5e5d6ee98f62a7bf82abf/Jamco-7.jpg" /&#62;

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	<item>
		<title>JP Morgan Private Bank</title>
				
		<link>https://joshashton.work/JP-Morgan-Private-Bank</link>

		<pubDate>Mon, 30 Jan 2023 14:24:53 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/JP-Morgan-Private-Bank</guid>

		<description>


	JP Morgan Private Bank
	2021—23
	










For nearly two years, I led experience design efforts for JP Morgan’s private bank offering. Major initiatives included a phased website redesign, the launch of a scalable, multi-country navigation and a new global design system. Workshop, design, test and iterate.
My Role: Group Creative Director
Agency: Bounteous
Partner: Prophet (Brand Identity)
Team: Carley Jackson, Jen Stein, Nate Aylor, Ericka Seastrand, Will Weems


	

&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f29982b2eab478b958a6ad7c71240b2f400d57727a87f1957dcec69e74920caa/Private-Bank-1.png" data-mid="166620938" border="0"  src="https://freight.cargo.site/w/1000/i/f29982b2eab478b958a6ad7c71240b2f400d57727a87f1957dcec69e74920caa/Private-Bank-1.png" /&#62;
&#60;img width="2400" height="1349" width_o="2400" height_o="1349" data-src="https://freight.cargo.site/t/original/i/fd327c65e55215b301a1aed7b90b58372a7310bf0219b79b613b0a675c399117/PB-1.jpg" data-mid="183065870" border="0"  src="https://freight.cargo.site/w/1000/i/fd327c65e55215b301a1aed7b90b58372a7310bf0219b79b613b0a675c399117/PB-1.jpg" /&#62;
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	<item>
		<title>BISSELL</title>
				
		<link>https://joshashton.work/BISSELL</link>

		<pubDate>Mon, 30 Jan 2023 15:23:44 +0000</pubDate>

		<dc:creator>Josh Ashton / Design Director</dc:creator>

		<guid isPermaLink="true">https://joshashton.work/BISSELL</guid>

		<description>

	BISSELL
	2022
	










Digital transformation and future vision work for Bissell’s D2C web experience and digital product. Our primary audience being pet owners and young families. Scope of work included D2C commerce, mobile app and social.&#38;nbsp;
My Role: Group Creative Director
Agency: Bounteous
Team: Kimmy Vujovich, Will Weems, Jaime Singer, Elliot Woolworth


	

	
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